It started after a casting director told us, “Too white isn’t marketable.” He meant a model with albinism. She was 6’1”, magnetic, and walked like a storm. We walked out.
That same night, we bought a domain, scribbled “MOBELI” on a napkin, and messaged every person we knew with white hair, bleached lashes, or a face that had ever been called “unusual.”
Our first shoot? In an abandoned meat locker in Queens. No heater. One outlet. We painted the floor with bleach, styled models in black turtlenecks, and played Björk at full volume.
We’re not here for balance. MOBELI exists to overcorrect. To shove open the door. To make the room colder, sharper, louder—until there’s no going back.
